---
title: "Understanding Your Library: Brands, Groups & Products"
description: "Learn how the Library is structured, how to navigate between Brands, Groups, and Products, and how to add new Entities."
url: https://help.answers.info.link/en/articles/6-understanding-your-library-brands-groups-and-products
collection: "Getting started"
updated: 2026-06-11
language: en
---

# Understanding Your Library: Brands, Groups & Products

Learn how the Library is structured, how to navigate between Brands, Groups, and Products, and how to add new Entities.

When you first log in, you land in your **Library**. This is where everything lives: your brand, your product categories, and your individual products.

![](https://staticfiles.gleap.io/ghelparticle/TsgpnAwxMxfSf4Ozq7PU40GdUaaumg6CYeGW6Brb4uNZvAQW1r5gIBELpvGiaO4S0tsZwtac4xD.png)

The platform organises your content into three levels:

1.  **Brand:** the top-level identity (e.g. "_Brand_" or "_Company_")
    
2.  **Group:** a product line or category (e.g. "Shampoos" or "Consulting Services")
    
3.  **Product / Service:** an individual item (e.g. "Styling Cream")
    

![](https://staticfiles.gleap.io/ghelparticle/Uki0GZSw5TccT043tjrex5RcGKm4rggPLByQiB4wub7z0R5fTH32RVsmTvgv0s0NuAE8LmOkvQy.png)

💡 These are called **Entities**. An Entity is simply a thing the platform generates FAQs about.

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## How to navigate

Click on any Entity in the Library to open its workspace. You’ll land directly on the **FAQs tab**, which is where most of your work happens.

![](https://staticfiles.gleap.io/ghelparticle/5zquRlMbbXLpM68QzMBJRAO5j1jxpucIzIVkNZWfs1FjzL67f1evdjgIDQe9amPoA22aJxUKPbY.png)

If your product is nested under a Group, you’ll see the Group listed under the Brand in the Library sidebar. Click through to find the product you’re looking for.

* * *

## The “Also known as” field

Each Entity has an **Also known as** field. This is where you add alternative names, abbreviations, or common misspellings for your product. You can find this field in the Entity tab.

![](https://staticfiles.gleap.io/ghelparticle/jpFoLFnGvIDFYkasi3PiRUKQ6mLULVa1HWusRpOH2EBuGr08comvXAfqa0ll2FUfRPraeFgP4y9.png)

This matters because AI tools (ChatGPT, Gemini, etc.) search by name. If someone searches for a slightly different version of your product name and it’s not listed here, the platform may not surface your content.

> **Example:** If your product is officially called “Happy Styling Cream 200ml” but people also search for “Happy Styling Gel”, so you add that as an alias.

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## Adding a new product

To add a new product to your Library:

1.  Go to **Library** in the left sidebar
    
2.  Click **Add Entity** in the top right
    

![](https://staticfiles.gleap.io/ghelparticle/ER4h1lNIGUdSZPqzBq7ii42b8Dxlarprum1uK8hgP73kVSWdomanxOm4L0xgojDKfE8nfHQbhqe.png)

3.  Select the Entity type: group or product
    

![](https://staticfiles.gleap.io/ghelparticle/SpcWiqmM93z16AXajFURkndHMwdY2xJjlrMdGgM02iJYPQdUxD0hoa8TMkHrCrBNsAspsV2O8SR.png)

4.  Enter the product name and its URL on your website
    
5.  The system will create the Entity and automatically fetch your website as the first source
    

💡 Adding the URL at this step does two things at once: it creates the Entity and adds your product page as a source.

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## Common questions

❓**What’s the difference between a Brand, a Group, and a Product?**

Brand is your company identity. Groups are usually product/service lines or categories. Products are individual items. Think of it as a folder structure: Brand > Group > Product.

❓**Do I need all three levels?**

Not always. You can have a Brand with Products directly under it, without Groups. Groups are most useful when you have many products that belong to distinct categories.

❓**What does “Entity” mean?**

It’s the platform’s term for any item that gets its own FAQ page: whether that’s a brand, a category, or an individual product.